Fifth Third bank targets Hispanic market


Cincinnati-based Fifth Third Bank will be taking to radio, among other platforms, to promote its “The Things We Do for Dreams” campaign, although those hearing the actual spots will be hearing it pronounced “Las cosas que hacemos por los suenos.”

It will describe the relationship between sound financial planning and attaining goals such as a dream vacation or home ownership.

“The Hispanic market is a key growth segment for Fifth Third Bank. The goal with this campaign is to inform Hispanic customers about the best ways to keep their finances healthy and growing so they can make their dreams a reality,” said Larry S. Magnesen, Senior Vice President and Chief Marketing Officer.

The campaign will be headed for multiple markets, including Chicago, Orlando, Tampa, Ft. Myers, Naples, Grand Rapids, and Indianapolis.

Other elements of the campaign will include print, out of home and online in Spanish language media. The campaign will also tie in financial workshops and television vignettes highlighting ways to get through the current state of the economy.