One of the biggest songs on Earth in 2018 was the Maluma track “Felices los 4,” loosely translated as “the happy quartet.”
Perhaps that will make great bumper music for the third go-around of Spanish-language radio coverage of a NCAA Men’s Final Four.
Coverage en español of college basketball’s championship match-ups is produced by Cumulus Media’s Westwood One in an alliance with ESPN Deportes Radio.
The broadcasts are sponsored by Werner Ladder, which is the official ladder of both the Men’s and Women’s NCAA basketball championships. They complement Westwood One’s exclusive English-language coverage of the “March Madness” games that attract much attention across the final few weeks of the first quarter.
Handling the play-by-play is Rafael Hernández Brito, known as Rafa “El Alcalde,” or the Mayor. He’s the full-time Spanish-language play-by-play voice for the NBA’s Cleveland Cavaliers — a role he’s had since the start of the 2014-2015 season. For nearly 8 years before that, he was Sports Director of Univision Radio.
Brito is joined by analyst Greivis Vásquez and pre-game and halftime host Clemson Smith Muñiz.
Vásquez, a native of Venezuela, was a former All-American point guard at University of Maryland, where he led the Terrapins to three NCAA Tournament appearances. Muñiz is the Spanish-language radio voice of the NFL’s New York Jets and for MLB Network’s SAP Spanish-language audio.
Coverage starts April 6 and concludes with the National Championship Game on Monday, April 8, from Minneapolis.
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