Final tally puts radio revenues down 2% for 2007


That was down 2% from 2006, which should come as no surprise to any RBR reader. Non-spot was the bright light, up 10% for the year and up 12% in Q4. Network radio was also up, gaining 4% for the year. Spot radio dragged down the numbers, with national down 6% for the year and local off 2%.

RBR/TVBR observation: Well, have we learned anything yet? Did cutting sales staffs, cutting commissions, increasing account lists, forgetting about looking for new business and cutting rates to dive for share work out well? Are the big radio groups going to do anything differently in 2008?