Finale of 'The Biggest Loser 10' tipped the scales with 11 million viewers

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Patrick House winner after losing 181 lbs. in six months. House (no pun) entered the competition tipping the scale at 400 lbs. House from Vicksburg, Miss. earned $250,000 for his accomplishment and the win in the ratings and viewership. The finle proved winner for NBC.


From 9-11 p.m. ET, the finale of “The Biggest Loser 10” (4.0/11 in 18-49, 11.0 million viewers overall) scored season highs to win the time period in adults 18-49 and most other key demographics.  “Biggest Loser” tipped the scales with its heftiest 18-49 rating since January 19 and biggest overall audience since January 5.

The “Biggest Loser” finale registered NBC’s weightiest Nielsens in the Tuesday 9-11 p.m. ET slot, excluding Olympics, since December 8, 2009 in 18-49 and since September 14 in total viewers.  Versus the prior week, “Biggest Loser” jumped by 29 percent in 18-49 rating (4.0 vs. 3.1) and 2.8 million persons or 34 percent in total viewers (11.020 million vs. 8.228 million).  The prior “Biggest Loser” finale from 8-10 p.m. ET on May 25 averaged a 3.9/11 in adults 18-49 and 9.961 million viewers overall.  The year-ago finale from 8-10 on December 8, 2009 averaged a 5.0/13 in 18-49 and 13.452 million viewers overall.

For its second hour from 10-11 p.m. ET, last nights’ “Biggest Loser” topped the combined ABC-CBS competition in adults 18-49 (with a 4.2 rating vs. a combined 2.9), as well as adults, men and women 18-34; men and women 18-49; and adults and women 25-54.

In the 10:30 lead-in to local news, “Biggest Loser” was a dominant #1 in the key news demo of adults 25-54 with a 58% margin over CBS’s #2 “Good Wife” (with a 4.9 rating vs. a 3.1).  “Biggest Loser” led the 10:30 half-hour in all key demographics and topped ABC and CBS combined in adults, men and women 18-34; adults, men and women 18-49; and adults and women 25-54.

From 8-9 p.m. ET, “Minute To Win It” (2.3/7 in 18-49, 7.7 million viewers overall) scored the show’s highest 18-49 rating since the second hour of its premiere night, from 8-9 p.m. on Sunday, March 14.  In total viewers, last night’s 7.7 million is a series record for “Minute.”

“Minute To Win It” ticked off NBC’s highest 18-49 rating in the time period in four weeks (since November 16) and ranked #2 in the time period among ABC, CBS, NBC, Fox and CW in adults, men and women 18-49; adults, men and women 25-54; and total viewers.  “Minute” grew from its first half-hour to its second by 19 percent in 18-49 rating (to a 2.5 from a 2.1) and by 14 percent or more than 1.0 million persons in total viewers (8.2 million vs. 7.1 million).  “Minute” clocked significant gains from half-hour to half-hour in every key ratings category.

Versus its season premiere of the prior week, “Minute” jumped by 21 percent in 18-49 (2.3 vs. 1.9) and 10 percent in total viewers (7.665 million vs. 6.983 million). 
NBC is #1 for the night among ABC, CBS, NBC, Fox and CW in adults 18-49, as well as adults 18-34, men 18-34 (tie) and all key adult-female demos.  NBC scored season highs for a Tuesday night in 18-49 and total viewers.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  

(source: NBC)