Finale of 'The Biggest Loser 10' tipped the scales with 11 million viewers


Patrick House winner after losing 181 lbs. in six months. House (no pun) entered the competition tipping the scale at 400 lbs. House from Vicksburg, Miss. earned $250,000 for his accomplishment and the win in the ratings and viewership. The finle proved winner for NBC.

From 9-11 p.m. ET, the finale of “The Biggest Loser 10” (4.0/11 in 18-49, 11.0 million viewers overall) scored season highs to win the time period in adults 18-49 and most other key demographics.  “Biggest Loser” tipped the scales with its heftiest 18-49 rating since January 19 and biggest overall audience since January 5.

The “Biggest Loser” finale registered NBC’s weightiest Nielsens in the Tuesday 9-11 p.m. ET slot, excluding Olympics, since December 8, 2009 in 18-49 and since September 14 in total viewers.  Versus the prior week, “Biggest Loser” jumped by 29 percent in 18-49 rating (4.0 vs. 3.1) and 2.8 million persons or 34 percent in total viewers (11.020 million vs. 8.228 million).  The prior “Biggest Loser” finale from 8-10 p.m. ET on May 25 averaged a 3.9/11 in adults 18-49 and 9.961 million viewers overall.  The year-ago finale from 8-10 on December 8, 2009 averaged a 5.0/13 in 18-49 and 13.452 million viewers overall.

For its second hour from 10-11 p.m. ET, last nights’ “Biggest Loser” topped the combined ABC-CBS competition in adults 18-49 (with a 4.2 rating vs. a combined 2.9), as well as adults, men and women 18-34; men and women 18-49; and adults and women 25-54.

In the 10:30 lead-in to local news, “Biggest Loser” was a dominant #1 in the key news demo of adults 25-54 with a 58% margin over CBS’s #2 “Good Wife” (with a 4.9 rating vs. a 3.1).  “Biggest Loser” led the 10:30 half-hour in all key demographics and topped ABC and CBS combined in adults, men and women 18-34; adults, men and women 18-49; and adults and women 25-54.

From 8-9 p.m. ET, “Minute To Win It” (2.3/7 in 18-49, 7.7 million viewers overall) scored the show’s highest 18-49 rating since the second hour of its premiere night, from 8-9 p.m. on Sunday, March 14.  In total viewers, last night’s 7.7 million is a series record for “Minute.”

“Minute To Win It” ticked off NBC’s highest 18-49 rating in the time period in four weeks (since November 16) and ranked #2 in the time period among ABC, CBS, NBC, Fox and CW in adults, men and women 18-49; adults, men and women 25-54; and total viewers.  “Minute” grew from its first half-hour to its second by 19 percent in 18-49 rating (to a 2.5 from a 2.1) and by 14 percent or more than 1.0 million persons in total viewers (8.2 million vs. 7.1 million).  “Minute” clocked significant gains from half-hour to half-hour in every key ratings category.

Versus its season premiere of the prior week, “Minute” jumped by 21 percent in 18-49 (2.3 vs. 1.9) and 10 percent in total viewers (7.665 million vs. 6.983 million). 
NBC is #1 for the night among ABC, CBS, NBC, Fox and CW in adults 18-49, as well as adults 18-34, men 18-34 (tie) and all key adult-female demos.  NBC scored season highs for a Tuesday night in 18-49 and total viewers.

NOTE: All ratings are “live plus same day” from Nielsen Media Research unless otherwise indicated.  

(source: NBC)