Yum! With kids out of school for the summer, what better way for QSRs to help boost sales than via a spot cable effort?
Someone in the front office must have thought this way, as two big Yum! Brands quick-service restaurant chains are in the latest Media Monitors Spot Ten Cable report.
For the week ending July 1, 2018, KFC is present, and debuts at No. 7 with a new effort.
QSR compatriot Taco Bell inches up to No. 3 on the report, while Burger King captures the No. 8 slot with a five-notch gain.
Also of note this week: The Home Depot is present with a big spot cable boost, where it lags Lowe’s — the new No. 1 using spot cable.