Verizon FiOS TV and Viamedia, the cable industry’s leading independent cable rep firm, announced an extension of their relationship, with Viamedia as the ad sales representative for FiOS TV in select markets. In addition, the two companies are making 20 additional networks available to local and regional advertisers, half of which are regional or national sports networks.
Viamedia will provide advertising sales representation services for Verizon in the two largest U.S. ad markets — New York and Los Angeles — as well as operate in Dallas, Tampa, Norfolk, Providence and Buffalo, and in certain other markets when FiOS TV becomes available there.
Verizon has 2.5 million FiOS TV customers as of the end of Q2, an increase of 82.1% compared with June 30, 2008. Viamedia has been repping ad sales for Verizon FiOS TV in multiple markets since 2007.