Firebrand, the hottest spots from the coolest brands, on TV, web and mobile, will celebrate "the Holiest Day in Advertising," with the launch of its first national holiday campaign, "The Road to Firebrand Monday." The multi-million dollar media buy will include spots on cable networks like MTV, G4, Sci Fi and VHI, as well as online video placements on TVGuide.com, YouTube, MySpace and Facebook, among others.
“The Road to Firebrand Monday” campaign begins with at least three new commercials — PreGame, KickOff and HalfTime — on-air and online over the next two weeks, driving viewers to tune into the show about iconic spots and branding Firebrand, starting 1/28 on ION TV (weeknights 11PM). And all that week on TV, web and mobile, Firebrand will begin showcasing playlists related to the Big Game.
The campaign culminates on the first annual "Firebrand Monday," February 4th, the day after the Big Game. On TV, the hour will be dedicated to major ads from the Big Game, featuring Celebrity CJs such as Reebok’s "Office Linebacker" Terry Tate and Carmen Electra, who makes her Big Game debut in an ad for Hershey’s "Ice Breakers." All content is downloadable on mobile devices, iTunes and Firebrand.com. Major investors in Firebrand include Microsoft, NBC Universal and GE’s Peacock Equity Fund.