Michelle Obama and the Ad Council are working with the American Red Cross on a PSA advertising campaign for both radio and television with an eye toward supporting relief efforts in earthquake-devastated Haiti.
“I was eager to join the Ad Council and the Red Cross to launch this call to action in the wake of this week’s devastating earthquake,” said First Lady Michelle Obama. “The people of Haiti are struggling just to survive. And every one of us has the power to help.”
The thirty second spots were produced in the White House 1/14/10, and made available to broadcasters immediately. Broadcasters are being asked to donate the time needed to air them.
Several major broadcast and cable companies have already indicated their support for the project, including ABC, CBS, FOX and NBC Television Networks, Clear Channel Communications, Comcast, CNN, Headline News, TBS, TNT, TruTV, Cartoon Network, Sundance Channel, IFC, Tribune Television Stations, Discovery Networks, Hallmark Channel, Lifetime Networks, Fox Networks Group and Sinclair Broadcast Group. Outdoor company Lamar Advertising is also making digital billboards available. Further support is coming from the National Association of Broadcasters, the National Cable & Telecommunications Association and Outdoor Advertising Association of America.
“We know that in times of tragedy and crisis, when our global neighbors need us the most, the American media steps up and offers their immediate and unconditional support. And with the unimaginable crisis in Haiti—it’s no different,” said Peggy Conlon, President & CEO of the Ad Council. “We salute Mrs. Obama and the Administration for their leadership during this difficult time and we’re proud to partner with the Red Cross to help raise awareness and encourage support for their critical relief efforts.”