Fisher expands online local news with Pegasus News buy


As part of its initiative to develop new online-only content for its key local markets, Fisher Communications has acquired online start-up and hyper-local media pioneer Pegasus News, which specializes in providing personalized local news, information, and advertising. The acquisition underscores Fisher's commitment to expand its Internet presence by offering a deeper, richer, more highly localized online experience for its audiences. Fisher plans to take Pegasus's news, information and advertising model to additional U.S. markets in the coming year.

Based in Dallas, Pegasus News launched its website at in 2006 with a small editorial team and key content partnerships focused on providing the latest, most relevant news and information about the Dallas/Fort Worth metropolitan scene. It delivers easily accessible local information that simply could not be found anywhere else on the Web, including time-sensitive information on area garage sales, daily specials, local sports, and more.

In 2007, Pegasus News rolled out an innovative feature called The Daily You, an automatically personalized news service for registered users that, unlike other news services, doesn't require users to go through the hassle of setting up a profile first. Pegasus News will continue to operate from Dallas, Texas.