Fisher Communications announced that its three Univision affiliated stations have agreed to join HipCricket’s recently established Hispanic Mobile Marketing Network. The network is the first of its kind and the stations will now be part of a network consisting of over 80 broadcast stations.
Fisher’s Univision stations will be able to deliver targeted and interactive mobile marketing opportunities directly to the handsets of opted-in, engaged mobile users as part of a pipeline to the US Hispanic consumer marketplace that is expected to exceed $1 trillion by 2010.
"HipCricket’s mobile marketing solutions will allow our stations to connect with our audience in a more personal manner and enable our advertisers to offer customized local mobile offers for our growing Hispanic community," said Fisher President and CEO Colleen Brown.
