Fisher Communications is helping the victims of the earthquake and tsunami in Japan in conjunction with the American Red Cross. Beginning with a daylong effort on 3/16, Fisher’s television, radio and online media properties — across six markets and its online and mobile platforms — have been raising money throughout the Northwest and California.
While donations are still being accepted, to date, Fisher’s viewers, listeners and online community have raised $550,000 to support the Red Cross’ relief work. The funds will be used to assist the 95 medical teams deployed by the Red Cross who are continuing to deliver food, shelter and emotional support to those in need in Japan.
Says Colleen Brown, Fisher CEO: “We have an incredibly generous audience across our media platforms and we are truly appreciative of their kindness and compassion in Japan’s time of need. This fundraising effort demonstrates the power and reach of local media and how we can use our traditional and digital platforms to engage our communities to help make a difference at home and around the world.”
Donations are still being accepted through Fisher’s online properties or by texting REDCROSS to 90999 to make a $10 contribution.