In the first in a series of planned verticals operating under the Buzz Brands platform, Fisher Communications has launched GalTime in 134 markets. The localized lifestyle website aimed at women is linked to and cross-promoted by The Daily Buzz syndicated daily TV program, which has been managed by Fisher since April 2010.
The 134 markets up and running throughout the country including Boston, Washington, DC, Phoenix, Seattle and Tampa, as well as CW Plus’ 110 stations.
“The successful launch of GalTime, our first Buzz Brands website, is providing broadcasters with a comprehensive multi-platform content and advertising solution that enables stations to build a stronger digital portfolio that can be used to better compete for a larger portion of the total local advertising spend,” said Randa Minkarah, Fisher’s Senior Vice President of Revenue and Business Development.
By using the localized website, Fisher says local stations are able to super-serve their clients by offering a more targeted suite of advertising options.
“We are delighted to expand our long-standing relationship with The Daily Buzz by the addition of GalTime verticals. GalTime represents another step in the evolution of the program by providing multi-platform content specifically designed for our target 18-34 demographic,” said Russell Myerson, Executive Vice President of The CW Television Network.
As part of its agreement with The Daily Buzz, Fisher is offering the Buzz Brands content to local stations, thus providing them with an expanded suite advertising options to present to local businesses. In addition, Buzz Brands provides local stations with a turn-key, branded digital platform that contains compelling national and local information that can be seamlessly integrated into their existing websites.
Buzz Brands content, including GalTime, is now being delivered to 110 CW Plus stations around the country. CW Plus holds an option to localize GalTime in these markets. Fisher also expects that GalTime will be localized in other markets by the end of the year.
GalTime itself is not new. The online women’s magazine was launched in 2009 by a team of veteran journalists led by co-founders Susan Krivelow and Charlene Bert Santos. It has focused on delivering dynamic text and video in the areas of relationships, parenting, beauty, fashion, health, career, money, cooking and more. That content is now incorporated into the localized websites deployed for each of the 134 markets.
Fisher plans to roll out two additional lifestyle websites later this year, the first of which, Head Drama, centers on everyday life stresses and common problems and will be available by the second quarter, the company said.