Fisher, New Vision offer SpotMixer to stations


It’s a sales tool that allows reps the ability to demonstrate the power of on air and online advertising: SpotMixer, provider of web-based video creation and distribution services, has been chosen as a sales and production solution by Fisher Communications and New Vision Television. Currently in 60+ stations in markets 10-200, allows local ad sales and production teams to provide a quick way to incorporate spec creative into sales pitches and provides cost effective broadcast production for use on air and online.

“SpotMixer’s high-quality production capabilities enable Fisher to quickly create integrated campaigns for its advertisers,” said Randa Minkarah, SVP/Revenue & Business Development of Fisher Communications. “This innovative platform will also provide Fisher’s local small- and mid-sized business advertisers with an opportunity to create their own cost-effective spots.” also works with stations at LIN Media, Cowles California Media, Newport Television, Raycom Media, Nexstar Broadcasting, Northwest Broadcasting, California Oregon Broadcasting and Hearst Television.