Five Groups Teamed Up For Phoenix Model Market Test

0

MESA, ARIZ. — No less than five audience measurement firms are working together to help Phoenix-based television broadcast companies understand the capabilities of Next-Gen TV, providing more accurate and timely information that will someday help viewers tailor the programming they want to watch and enable broadcasters and advertisers to reach viewers with messages that will interest them.


Please Login to view this premium content. (Not a member? Join Today!)