By Gavin Mann
Global Managing Director, Broadcast
During the upcoming 2017 NAB Show in Las Vegas, broadcasters will be focused on a number of strategic, technological and competitive challenges and roadblocks to growing their businesses.
One of the biggest challenges is the need to make broadcast services more resilient to cyberattacks. Other challenges include the rising costs of creating content, delivering differentiated hyper-personalized services that employ data analytics, and developing strategies to improve advertising efficiencies with artificial intelligence.