Relevance, Inc., a software development firm, announced the completion of its development project for Fizmo, a provider of lead generation services for websites. Fizmo’s pay-for-success business model allows advertisers to pay only for measurable ad results. To consumers, Fizmo offers free classified ads and a rich feature set, targeted to their geographic area.
Since building the website in six weeks, Fizmo was able to provide a solid product to prospects looking to deliver targeted, advertising to its customer base. Says Fizmo CEO and founder Tom Campbell, “We have already signed numerous radio stations and continue to work with Relevance to add new features, including video capability.”