Flanigan’s celebrates 50th Anniversary with radio


Fifty years ago, Joe “Big Daddy” Flanigan started a chain of liquor stores and lounges that has morphed into a South Florida favorite. Flanigan’s Enterprises, Inc., which operates 22 Flanigan’s restaurants and 13 Big Daddy’s package stores, will celebrate their 50th Anniversary with two independent promotions. Radio is heavily involved. Nathan Lowery, Creative Director, LIPOF Advertising, tells RBR/TVBR Flanigan’s is running radio in support of this promotion on the following stations:

Miami Fort Lauderdale Radio
WAXY- 790 AM
WBGG-105.9 FM
WHYI- 100.7 FM  
WKIS – 99.9 FM
WLYF- 101.5 FM
WMXJ- 102.7 FM
WQAM- 560 AM
WMIA- 93.9 FM

West Palm Beach Radio
WEFL- 760 AM
WIRK- 107.9 FM
WRMF- 97.9 FM

Fort Pierce-Stuart-Vero Beach Market
WHLG-101.3 FM
WCZR- 101.7 FM

Flanigan’s restaurants will celebrate in late August with over $50,000 in cash and prizes in a promotion called, “Jimmy Flanigan and the Anniversary Express”. Jimmy, the youngest son of the late founder, will travel to each of the 22 locations on the Flanigan’s Limo Bus, with an entourage that will have thousands of T-shirts and other giveaways. They will also give away $500 in $50 gift cards in a “Big Daddy” look-alike contest at each restaurant. The winner at each location will be eligible for the final contest with a Grand Prize of $5000 cash and three Caribbean vacations. The Anniversary Express will have a Bahamian theme, and it will be accompanied by a “Junkanoo Band”, leading the parade in and out of each location. For exact dates and locations visit www.flanigans.net.

Big Daddy’s package stores will celebrate for two weeks from October 22nd through November 4th, during which each $50 purchase will garner the customer a $10 gift card good at any Flanigan’s restaurant. In a recent trial of this promotion, the liquor stores gave out over $75,000 in gift cards, so expectations are high for the repeat performance. For more details about Big Daddy’s Liquors visit www.bigdaddysliquors.com.

“We have made a lot of friends in the last 50 years in South Florida. It’s hard to talk to anybody down here that doesn’t know about Flanigan’s or Big Daddy’s,” says CEO and President, Jimmy Flanigan. Flanigan’s has not raised menu prices since November of 2007, and that bodes well for both customers and the chain. Jimmy commented further, “As my father used to say, ‘10% of a million is better than 50% of 100,000.’ We keep the prices down and our stores full. It works.”