Flushability Claims Must Be Substantiated


FTC / Federal Trade CommissionHere is a case that underscores why broadcasters and other advertising-supported businesses cannot be expected to police the accuracy of the ads they run – it involves scientific proof to back a claim about the biodegradable qualities of a brand of wet wipes.

In this case, the brand wasn’t exactly branded as making deceptive claims. However, the applicability of the scientific testing it relied on to back its claims was questioned.

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