FlyCast announced it is offering advertisers the ability to deliver tightly-targeted ads through its mobile broadcast network. Additionally, FlyCast has selected the DoubleClick platform as its first ad-serving solution provider. FlyCast now offers new advertising opportunities on three of the most popular smartphone platforms – the Apple iPhone, the new BlackBerrys (Curve, Bold and Storm) and the T-Mobile G1.
"Terrestrial radio broadcast revenues have declined significantly and steadily for the past few years. The FlyCast ad platform was built specifically to help our broadcast partners create new and forward-looking revenue streams." Said Sam Abadir, FlyCast’s CEO. "Mobile broadcast consumption is forecasted to grow explosively in the coming years, as is the migration to mobile platforms for advertiser spending."
The FlyCast Ad Platform takes advantage of the network’s player-server architecture to deliver true 1-to-1 mobile ad targeting. With FlyCast, advertisers have the ability to reach consumers by targeting age, gender, location, listening interests and device type. The platform offers both display and audio ad insertions. FlyCast supports IAB and Mobile Marketing Association standard ad formats. Targeted audio ads of any length can be inserted and delivered to anyone, anywhere and at any time.
The FlyCast Mobile Broadcast Network includes over 1200 stations from top terrestrial and web broadcasters, partners including Entercom, FOX News, Sandusky Radio, the Cromwell Radio Group, AccuRadio, 977 Music, 1.FM, radioIO, SmoothJazz.com, Radio Paradise and 1Club.FM.
The BlackBerry smartphone version of FlyCast supports background play, allowing users to listen while they use their handset for other functions, and also supports playback through Bluetooth stereo headsets.