Music Discovery? FM Radio’s ‘Losing’ Value Proposition


Are you among the group of individuals that snort when hearing that often-repeated statistic that FM radio is the No. 1 source of music discovery?

Well, then here’s some great firepower to bolster your beliefs — probably more accurate than the industry wants to admit. It comes courtesy of a just-released study from NuVoodoo Media Services.

RBR+TVBR OBSERVATION: Gee … are you really that surprised? For those who exclaim, “Few radio stations truly offer new music discovery,” we call BS on that: There’s plenty of new music on FM. It’s yet another radio industry perception problem — this time with the everyday consumer.

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