Focus 360 LLC announced that its National Focus division (www.focus360llc.com/nationalfocus) has launched the “National Focus Female Network,” which offers marketers an opportunity to reach women across the country at work and at leisure through a variety of targeted radio formats.
Phil Brown, Focus 360’s CEO, said the new network includes adult contemporary, contemporary hit radio, soft AC, hot AC, smooth jazz, classic hits and alternative formats: “Marketers are highly interested in tapping into female buying power and the National Focus Female Network is addressing this need in a big way with a Monday-Friday delivery of more than 11 million women 18+.”
The network has 93.3% U.S. coverage, with affiliates in 17 of the top 25 markets including New York, Los Angeles, Chicago, San Francisco, Houston, Philadelphia, Washington DC, Boston, Detroit, Seattle, Phoenix, San Diego, Tampa, Denver, Portland (OR) Pittsburgh and Charlotte.
The launch is the latest news out of National Focus this summer, following the announcements of rep deals with On the Strip and Sports Byline USA.
