The rep firm has opened an office in San Francisco to be run by Bill Horton, who joins the company as account executive. Horton joins Focus 360 from Xtra Sports 860/Sports By-line San Francisco, where he was a senior account executive. Focus 360 provides fully integrated media solutions to advertisers, agencies and broadcasters.
Phil Brown, Focus 360’s chief executive officer, said, “Bill Horton is a 15-year sales veteran who has earned a stellar reputation for achieving results by working closely with agencies and clients to develop custom solutions and programs to meet their needs. He is a great addition to our team and an ideal choice to help us grow in the Bay Area market.”
At Xtra Sports 860/Sports By-line, Horton sold radio sponsorships to major agencies and direct accounts, and was active in multiplatform sales with xtra360.com.