Focus 360 LLC announced that its National Focus division has signed an ad sales representation agreement with Sports Byline USA, which launched in 1988 as the first national sports talk radio network. National Focus also reps Hispanic Radio Network, National Baseball Network, National Focus Max, Sounds of Sinatra, The Affluent Network, On the Strip Network, The Matrix Network and ISP College Sports/Notre Dame Network.
Focus 360’s CEO, Phil Brown, said the National Focus network and syndication division will sell Sports Byline USA to advertisers on a stand-alone basis as well as in conjunction with National Baseball Network, another major sports network represented by National Focus.
“Both Sports Byline USA and National Baseball Network are gold-standard properties that are highly desirable to advertisers on a stand-alone basis, and even more so in some cases as a combination buy,” Brown said. “The synergies are obvious and will benefit both networks as well as advertisers looking to reach large numbers of men and adults 25-54.”
Sports Byline USA consists of approximately 175 radio stations with a weekly cumulative listening audience of 2.2 million. National Baseball Network delivers play-by-play of the 29 U.S.-based big league teams, from April-October, via a national network of more than 1,000 affiliate stations.
In addition to its extensive U.S. radio network, Sports Byline USA’s programming is distributed on the Internet (live streaming and podcasts), Sirius/XM Satellite Radio, American Forces Radio Network, CRN Digital Talk Radio, airline in-flight audio and mobile phones.
National Focus also reps Hispanic Radio Network, National Baseball Network, National Focus Max, Sounds of Sinatra, The Affluent Network, On the Strip Network, The Matrix Network and ISP College Sports/Notre Dame Network.
