Focusing on digital


Omnicom Media Group announced the appointment of Matt Spiegel as CEO of Omnicom Media Group Digital (OMG Digital), effective April 1. In his new position, Spiegel reports to Daryl Simm, CEO of Omnicom Media Group, and will have global functional responsibility for digital across all OMG companies. Spiegel is founder and CEO of OMG search specialist Resolution Media. He will be succeeded at Resolution Media by Dave Gould who has been promoted from Senior VP to President.

"We now measure our clients’ digital spending in billions of dollars. Our tremendous growth in digital has been driven by fully integrating digital strategy into our client teams at OMD and PHD while at the same time leveraging our group’s scale to develop functional excellence at an OMG level. This ensures that all our clients have access to the very best capabilities in digital. Matt has an outstanding profile to lead this effort, including an entrepreneurial spirit to get things done, the experience of over a decade in digital media, and an understanding of our clients’ needs," said Simm.