As the season now gets to the tense moment of who will make the play-offs especially the wild card slots we are seeing that NBC made the right investment in the broadcast rights to the NFL on Sunday Night.
Let’s examine last Sunday’s game: ‘NBC SUNDAY NIGHT FOOTBALL’ IS THE #1 PRIMETIME PROGRAM OF THE WEEK IN ALL KEY MEASURES, INCLUDING ADULTS 18-49 AND TOTAL VIEWERS
NBC SPORTS’ COWBOYS-REDSKINS GAME PROPELS THE NETWORK TO A SUNDAY PRIMETIME WIN IN ALL KEY DEMOGRAPHICS – ADULTS, MEN AND WOMEN 18-34, 18-49 AND 25-54
NBC’s “Sunday Night Football” telecast of the Dallas Cowboys at the Washington Redskins was the #1 primetime program of the week in every key measure – adults, men and women 18-34, 18-49 and 25-54.
This marks the 15th telecast in a row of “NBC Sunday Night Football” to top the weekly primetime adult 18-49 rankings (excluding NFL pre- and post-game shows, and including a tie with the Thursday NFL season opener).
With an average 19.0 million viewers, “Sunday Night Football” also ranked #1 among all programs this week in total viewers.
On Sunday, NBC Sports’ “Sunday Night Football” telecast of the Dallas Cowboys at the Washington Redskins led NBC to a #1 finish among the broadcast networks in all key demographics – adults, men and women 18-34, 18-49 and 25-54.
* Sunday’s Cowboys-Redskins game was up 28 percent in both 18-49 rating and total viewers versus the “Sunday Night Football” game that aired on the same night last year (Broncos-Chargers on December 28, 2008).
On Sunday, December 20, the “NBC Sunday Night Football” telecast of the Dallas Cowboys at the Washington Redskins propelled NBC to a Sunday primetime win in all key demographics – adults, men and women 18-34, 18-49 and 25-54. For its full duration, the Cowboys-Redskins game averaged a 6.9/19 in adults 18-49, 19.0 million viewers overall and a 10.9/18 household rating/share from 8:32-11:09 p.m. ET.
For the night (from 7:30-11 p.m. ET), NBC averaged a 5.7/16 in adults 18-49 and 15.8 million viewers overall. NBC’s margin of victory over the #2 network in adults 18-49 was 63 percent (5.7/16 for NBC from 7:30-11 p.m. vs. a 3.5/10 for CBS from 7-11 p.m.).
Also on Sunday, “Football Night in America 2” from 7:30-7:54 p.m. ET averaged a 1.1/3 in 18-49, 3.2 million viewers overall and a 2.1/4 household rating/share. “Football Night in America 3” from 7:54-8:22 p.m. delivered a 3.5/10 in 18-49, 9.8 million viewers overall and a 5.9/10 in households. From 8:22-8:32 p.m. “NBC Sunday Night Football Pre Kickoff” averaged a 5.2/15 in 18-49, 14.4 million viewers overall and an 8.4/14 in households. Note: “Football Night in America” from 7-7:30 p.m. ET was sustaining programming and does not figure in the nightly or weekly primetime averages.
(source: data and information provided by NBC)
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