Football tournament will spike TV sales


We call it soccer over on this side of the pond, but over in Europe, the game is football and the European Championships are about to start. And despite continued economic turmoil, millions in the UK are said to be ready to invest in a new television set.

The study comes from It says that 4M television sets may fly off the shelves in anticipation of the Championships. The study notes that 75% of all UK consumers will be following the proceedings from their home entertainment centers and that almost one in ten – the actual result was 9% — intends to purchase a new television set for the occasion.

The survey notes that retailers are already duking it out for a share of the spending, leading to predictions of increased sales at lowered prices.

Duncan Jennings, co-founder of says: “Over the last few years we have noticed demand for TVs rising sharply ahead of major sporting events. We’re expecting the two weeks before the championships to be a very busy period for Britain’s retailers as consumers look to pick up a bargain ahead of the Euros.”

“In the weeks leading up to the 2010 World Cup, we saw a whole host of incredible deals on TVs, with some stores dropping prices by up to 30 per cent. However, it’s worth remembering that offers like this tend to pop up suddenly and disappear once the tournament has started, meaning consumers need to move quickly as they only have a small window to secure the deepest discounts.”

We would add that retailers will also have to move quickly to make sure their message gets out there before the gravy train leaves the station.

RBR-TVBR observation: It goes without saying that all local broadcasters should have a keen awareness of the calendar of major US events, and make sure their local consumer electronics dealers are making their fair share of sales in advance of such events.