For Radio, There’s No Brand Like ‘Home’


The latest Media Monitors Spot Ten Radio report is out, and GEICO isn’t No. 1.

While that is noteworthy in and of itself, there’s a new leader that certainly is an active user of radio to reach consumers. This week, this brand holds a 20,000-plus play count lead over GEICO.

The latest Spot Ten shows The Home Depot has the big leader by spot plays, with some 63,673 tallied by iHeart-owned Media Monitors.

GEICO, at No. 2 (when discounting iHeartRadio), has 40,082 spot plays for the week.

Other big campaigns seen for the week include those from CVS/Pharmacy and from Macy’s — an advertiser that is increasing its spot plays across both radio and television as the holiday shopping season already gets started.