For Radio, There’s No Brand Like ‘Home’

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The latest Media Monitors Spot Ten Radio report is out, and GEICO isn’t No. 1.


While that is noteworthy in and of itself, there’s a new leader that certainly is an active user of radio to reach consumers. This week, this brand holds a 20,000-plus play count lead over GEICO.

The latest Spot Ten shows The Home Depot has the big leader by spot plays, with some 63,673 tallied by iHeart-owned Media Monitors.

GEICO, at No. 2 (when discounting iHeartRadio), has 40,082 spot plays for the week.

Other big campaigns seen for the week include those from CVS/Pharmacy and from Macy’s — an advertiser that is increasing its spot plays across both radio and television as the holiday shopping season already gets started.