For Scripps, Political Displacement Yields 2% Core Ad Revenue Dip


The second quarter earnings report parade marched onward early Friday, with The E.W. Scripps Co. the latest broadcast media company to unveil its fiscal health review for the three-month period ending June 30.

How did Scripps perform? Like its free-to-air TV peers, political advertising surged. As such, core advertising was impacted, falling 2% year-over-year, as Scripps swung to net income from a Q2 2021 net loss.

Retransmission consent revenue was also a big factor for Local Media. Meanwhile, Scripps Networks revenue growth is slowing.

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