Ford is the first automaker to offer HD Radio Technology with iTunes Tagging capability. The implementation in its factory-installed HD Radio receiver will launch next year on select 2011 model year vehicles. Through the SYNC system, iTunes Tagging will provide Ford drivers with the ability to capture a song they hear on the HD Radio receiver for later purchase. With a simple push of the “TAG” button on the radio display, the song information will be stored in the radio’s memory.
“iTunes Tagging and HD Radio technology are strong new additions to the growing collection of Ford convenience features and technology we’re offering customers to make driving even more enjoyable,” said Mark Fields, president of The Americas. “This is another example of Ford’s commitment to bring the widest variety of factory-installed customer-focused technology, features and conveniences to millions of people.”
In 2010, Ford vehicles will offer familiar terrestrial radio, HD Radio technology, SIRIUS Satellite Radio as well as Internet radio through Ford SYNC from a Bluetooth-streaming audio-capable smartphone.
“Ford continues to lead the market in bringing advanced capabilities to popular vehicles. We are very pleased that HD Radio technology is an integral part of Ford’s broad offering of new features,” said Jeff Jury, COO of iBiquity Digital Corporation, the developer of HD Radio technology.
Up to 100 tags on SYNC can be stored until the iPod is connected. When the iPod is then synced to iTunes, a playlist of “tagged” songs will appear. Customers then can preview and, if desired, purchase and download tagged songs from the iTunes Store.