The automaker has signed on as title sponsor for the Telemundo’s sports franchise, Boxeo Telemundo. The 2011 season premieres on Friday 1/21, live from Mexico City. It’s the first of 12 events throughout the year, which will take place in both Mexico and the US.
The year-long partnership provides Ford with exclusive on-air and online sponsorship of Boxeo Telemundo, including branding. The Ford logo will also appear in Boxeo Telemundo graphics and on-site signage. In addition, Ford will sponsor Titulares Around the Ring, segments providing boxing enthusiasts with an inside look to the boxing world in Telemundo’s sports news show Titulares Telemundo.
Boxeo Telemundo is the longest-running boxing series on network television, building world class Hispanic champions for over 21 years.