ESPN Deportes has debuted “La Conexión” (The Connection), creating a centralized platform for Spanish speaking sports fans to interact with ESPN Deportes studio shows with Ford as its exclusive media sponsor. La Conexión brings together eight studio shows including SportsCenter, Fútbol Picante, Juego Cruzado and Jorge Ramos y Su Banda in a new web hub (www.espndeportes.com/laconexion) within ESPNDeportes.com.
La Conexión will feature the top stories of the day from ESPN Deportes’ most popular shows and also features integration across TV and radio, encouraging fans to interact with ESPN Deportes’ top shows via Facebook, Twitter and mobile text.
Ford will have branding throughout the web hub and its TV and Radio extensions. The TV executions include the integration of exclusive segments presented by Ford within the studio shows. These segments presented by Ford, and coordinated by Hispanic AOR, Zubi Advertising.
They’ll air more than 30 times every week across the various studio shows. In addition, the radio executions include regular promotion within ESPN Deportes Radio across the nation to help drive fans to get into the conversation.