Ford to unveil new Fusion on “Sabado Gigante”


Expanding on its nine year partnership with Ford, Univision’s “Sabado Gigante” (Giant Saturday) will serve as the exclusive platform for the launch of the 2010 Ford Fusion to the Hispanic community on Saturday, April 4th.   For the second consecutive time in the last six months Ford is leveraging its long-standing commitment with “Sabado Gigante” as the exclusive domestic automotive sponsor to launch a multi-faceted, all-new Hispanic marketing campaign for the new 2010 Ford Fusion, the most fuel-efficient mid-size sedan in America. 
The multi-faceted marketing campaign for the 2010 Ford Fusion will be seamlessly integrated throughout “Sabado Gigante.” For the first time in the history of the show, host Don Francisco will kick off the show by driving the new vehicle into the studio; tease in-program segments, and host a Ford Fusion game, where one lucky audience member will have the opportunity to win a new 2010 Ford Fusion.