Ford’s ‘Connected Car’ Guru Set For NAB Show Speech


The individual responsible for creating and launching the Ford Developer Program at the Ford Motor Company — the world’s first mobile application developer ecosystem in the automotive industry — has been selected to speak at the NAB Show Radio Luncheon on April 25 in Las Vegas.

Scott Burnell, who has served as Ford’s Global Lead for Business Development and Partner Management since October 2011, will discuss Ford’s impact on the future of autonomous vehicles as well as the radio industry’s future in the car.

The luncheon is sponsored by ASCAP.

Burnell created and launched the Ford Developer Program in 2013. The program allows developers to integrate mobile applications for in-vehicle control. To date, Burnell has welcomed nearly 20,000 developers into the global Ford Development community.

Additionally, Burnell led the creation of the SmartDeviceLink (SDL). Adopted by Toyota and others, the SDL makes it possible for any original equipment manufacturer to retain branding and simplifies the integration of applications and content in vehicles.

“Scott Burnell is an expert on the longstanding and evolving relationship between radio, cars and consumers,” said NAB EVP/Radio John David. “Scott’s hands-on experience in the evolution of the auto dash offers valuable insight on the future of radio in the car.”

In addition to his role at Ford, Burnell is the Managing Partner for The Revolution Music, an independent record label.

From Nov. 1995-Sept. 2006, he held various positions at Sprint, Verizon Wireless and T-Mobile in regional management.