Gulf Coast Broadcasting Company Inc. is picking up an AM station and FM station that, although using similar calls, do not qualify as a true paired combo. The modern-day wrinkle is that Gulf Coast used to own the stations, and is now purchasing them from a Chapter 11 receiver.
The stations are WNSI-AM Robertsdale AL and WNSI-FM Atmore AL. The AM is on the eastern outskirts of Mobile AL. Gulf Coast, owned by R. Lee and Kathryn Hagan, will pay $190K for the AM and $220K for the FM.
GCBC has a nominal presence in the Mobile market already. However, like WNSI-AM, GCBC’s WCSN-FM Orange Beach AL is east of Mobile and its signal does not reach the city limits. GCBC’s WABF-AM Fairhope AL has blanket coverage of Mobile Bay, but only reaches the waterfront portions of Mobile city.
The signal contours of the three stations do not overlap at any point, nor do any of them share any coverage area with WNSI-FM, which is not considered part of the greater Mobile market.
The stations were licensed to Great American Radio Network, and were sold to GCBC by Lonnie L. Mixon, Chapter 11 Trustee under the auspices of the United States Bankruptcy Court for the Southern District of Alabama.
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