Forward Auction Bids: Behind The Dollars


To little surprise, New York and Los Angeles were the two markets where the heftiest prices paid for spectrum were seen in Stage 4 of the FCC’s Forward Auction, which concluded on Friday afternoon following Round 58.

But, where was bidding not-so-spectacular? RBR + TVBR examined the final bids seen in all markets, and compared them to the Clock Price seen in the last round of bidding. While wireless companies stepped it up in that final bidding session, there were two big markets that didn’t get close to what broadcasters may have expected to see.

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