Foundation Media Group, an online marketing, database hygiene, lead generation, mobile marketing, direct marketing lists and B2C/B2B customer predictive analysis has acquired Sun Radio Network and expanded their South Florida HQ. Sun Radio Network is national broadcast network providing targeted content and advertising solutions across America. In addition to programming and syndicating its own content, Sun offers sales representation and programming support to syndicators and radio networks nationwide.
“We’re very pleased with our new South Florida HQ and feel strongly positioned for future growth,” states Michael Richmond, President of Foundation Media Group. “Sun Radio Network adds yet another targeted results-oriented channel to the FMG Multi-Channel approach, increasing frequency and reach and the efficacy of the Direct Marketing campaigns we execute for our clients,” continues Richmond.
In an effort to improve the client’s bottom line during these difficult economic times, Foundation Media Group has launched its CAP (Customer Analysis & Profiling) program to help Brands identify their perfect customer and eliminate spending to those people who are not in their likely customer segment. After the profiling process is complete, FMG can help you market your product/service to prospects that match your desired customer profile, utilizing a multi-channel approach that includes mobile, email, direct mail and phone. The ability to analyze customer databases, identifying ideal customers and market to similar prospects across multiple channels has proven to almost instantly increase the ROI of Marketing Dollars spent.
Some of Foundation Media Group’s top clients include Branches of the armed services (US Navy), major telecommunication companies (Verizon Wireless & Sprint), Hotels & Casinos (Seminole Hard Rock Hotel & Casino), Television Networks (Lifetime Network & History Channel), Financial institutions (Wells Fargo), State Tourism Boards (State of South Carolina) and Major interactive ad agencies (Campbell-Ewald).