Not just the 18-49 demo, either. With the continuing power of "American Idol," following the big Super Bowl ratings, Fox now has the season-to-date lead in total viewership and is nipping at CBS’ heels in Household ratings.
Through 23 weeks of the TV season – 9/24/07 through 3/2/08 – Nielsen shows Fox with a commanding lead in the 18-49 demo, an average 4.3 rating and 11 share, while ABC and NBC are tied for second at 3/1.8 and CBS is right behind them at 3.0/8.
CBS still holds a shrinking lead in HH with a 6.8/11 to Fox’s 6.7/11. That lead could be gone with just another week of Idol-fueled ratings for Fox.
For Persons 2+ Fox averaged 11,450,000 viewers, with CBS at 10,740,000.
* Strict Prime Daypart (Mon-Sat 8p-11p, Sun 7p-11p)
*** Data are preliminary from December 10 – December 23.
^ Averages based on measurement periods prior to 12/26/05 are based on pre-TSV (Live) data only. Averages crossing this date will include a combination of pre-TSV (Live) and time shifted data.
Includes regulars, specials, and breakouts. Excludes only paid political programming and programs with less than 5 minute duration.
As of August 27 2007, there are an estimated 112.8 million television households in the USA. A single national household ratings point represents 1% or 1,128,000 households.
Source: Nielsen Media Research