FOX, AppNation partner for "Pimp My App!" contest


Fox Broadcasting Company (FOX) and AppNation have partnered to launch the first-ever “Pimp My App!” contest to find the web developer who can create the most “pimped-out” app for FOX’s hit drama Fringe. Beginning 8/5, FOX is offering talented developers from across the country a shot at winning $10,000 and the opportunity to have his/her winning submission developed into a FOX app.

Launched in advance of the inaugural AppNation conference and expo, the “Pimp My App!” contest provides developers with a set of basic technical requirements and criteria, as well as access to official Fringe multimedia assets upon registration. Developers are then encouraged to use any and all tools and applications available to them to create the most compelling app possible.

“Fringe is one of the most creative and innovative series on television, so we want to offer fans an app that’s just as mind-blowing as the show,” said Bill Bradford, SVP/Digital Media, Fox Broadcasting Company. “There’s no better way to tap into new talent than to open this up to the broader developer community, so we’re thrilled that APPNATION is giving us the perfect forum in which to do that.”

Fringe returns 9/23 (9:00-10:00 PM ET/PT).
All submissions must be received no later than 11:59 PM ET on Friday, Sept. 3, 2010. A panel consisting of FOX, Fringe producers, Warner Bros. Television and AppNation representatives will judge each entry based on 1) ease of use; 2) general look and feel; 3) innovation features; and 4) best use of the application technology to deepen consumer engagement with the Fringe brand; with the final decision to be made by FOX.

FOX will announce the winner at the inaugural AppNation Conference, held September 13-14, 2010 in San Francisco.