It’s a milestone in the battle of the biz nets especially since the 5-year old FBN is in about half as many homes as the long-established CNBC: FOX Business Network’s special coverage of the Republican National Convention anchored by Neil Cavuto beat CNBC’s special report anchored by Larry Kudlow and John Harwood in both total viewers and 25-54, according to Nielsen numbers.
Cavuto’s three-day primetime coverage achieved an 85% advantage in the 10-11:30 PM/ET timeslot over CNBC’s Your Money Your Vote with 265,000 total viewers to CNBC’s 143,000. In the 25-54 demo, Cavuto averaged 100,000 viewers, a 59 percent lead over CNBC’s 63,000. In addition, Cavuto’s three hour special (8-11:30 PM/ET) also beat CNBC’s primetime coverage during the RNC by 47% in total viewers with 255,000 to CNBC’s 173,000 and by 13% in the demo with 88,000 to CNBC’s 78,000 viewers. On the last night of the RNC, Cavuto scored a record 417,000 viewers in the 10 PM/ET hour.