FOX regular programming keeps season lead at an all time high.
Last week FOX’s regular programming — including a dominant HOUSE and LIE TO ME lineup on Monday, a solid return for GLEE and winning performances from Saturday night’s COPS and AMERICA’S MOST WANTED — led the network to a 3.1/8 among Adults 18-49 and a strong second-place finish for the week.
FOX continues its reign as this season’s No. 1 network with a 3.7/10 among Adults 18-49 and for the third week straight leads CBS by +16% – the highest fourth quarter lead by any network in six years and the highest fourth quarter lead ever in FOX history.
On Monday, HOUSE and LIE TO ME once again brought in big numbers for the network, leading to a nightly win among Adults 18-49, Adults 18-34, Teens and key demos. In fact, FOX substantially outperformed its Fall ’08 Monday average by +78% among Adults 18-49, +95% among Adults 18-34 and +65% in Total Viewers.
In the 8p hour HOUSE posted an impressive 5.3/13 among Adults 18-49 and made gains over its last telecast on 10/19/09, increasing +18% among Adults 18-49, +16% among Adults 18-34 and +14% in Total Viewers.
At 9p, LIE TO ME delivered a solid 3.0/7 among Adults 18-49, which stands as its second highest rating of the season among Adults 18-49 as well as Adults 18-34. Monday’s LIE TO ME outperformed its last telecast on 10/26/09 by +25% among Adults 18-49, +22% among Adults 18-34 and +17% in Total Viewers.
Wednesday’s critically acclaimed new comedy GLEE returned strong after a two week hiatus from baseball.
GLEE returned with a 3.4/9 among Adults 18-49, improving on its most recent telecast (3.3/8 on 10/21/09) and its prior season average in Adults 18-49 (3.3/9). GLEE showed growth compared to its last telecast in its key young Adults 18-34 demo (+8%) and in Total Viewers (+4%).
So far this season GLEE shows strong growth compared to FOX’s regular Fall’08 average in the Wednesday 9p hour, increasing +83% among Adults 18-49, +125% among Adults 18-34, +109% among Teens and +47% in Total Viewers.
FOX’s Saturday crime fighting duo COPS and AMERICA’S MOST WANTED posted strong performances to win the night.
Back-to-back episodes of COPS 8p (1.6/5) and 8:30p (1.8/6) each ranked No. 1 in their respective half hours among Adults 18-49, Adults 18-34, Adults 25-54 and all key women demos.
In the 9p hour AMERICA’S MOST WANTED posted a 1.5/5 in the adults demo and ranked No. 1 in its hour among Adults 18-49, Adults 25-54 and all key women demos.
09/10 FOX Dramas: Live + 7 in Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 11/01/09), FOX’s dramas have shown significant increases among Adults 18-49 including:
09/10 Season thru 11/01 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
House 5.8/14 7.0/17 +21%
Lie to Me 2.8/7 3.3/8 +18%
Glee 3.3/9 4.1/10 +24%
Bones 2.9/8 3.6/10 +24%
Fringe 2.4/6 3.3/8 +38%
Dollhouse 0.9/3 1.4/4 +56%
09/10 FOX Dramas: Live +7 in Total Viewers
Comparing Live+ Same Day vs. Live + 7 ratings (now available through 11/01/09), FOX’s dramas have shown significant increases among Total Viewers including:
09/10 Season thru 11/01 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
House 14.7 17.1 +16%
Lie to Me 7.6 8.8 +16%
Glee 7.2 8.8 +22%
Bones 9.8 11.7 +19%
Fringe 6.3 8.2 +30%
Dollhouse 2.2 3.1 +41%
Program Rankers
FOX had 3 of the Top 20 programs among Adults 18-49: HOUSE (No. 3), SIMPSONS (No. 9) and FAMILY GUY (No. 10).
FOX had 7 of the Top 20 programs among Adults 18-34: FAMILY GUY (No. 3), HOUSE (No. 4), SIMPSONS (No. 5), THE CLEVELAND SHOW (No. 8), GLEE (No. 10), AMERICAN DAD (No. 12) and LIE TO ME (No. 20).
FOX had 7 of the Top 20 programs among Teens: FAMILY GUY (No. 1), THE CLEVELAND SHOW (No. 3), AMERICAN DAD (No. 4), SIMPSONS (No. 5), GLEE (No. 7), HOUSE (No. 12) and BONES (No. 19).
FOX had 1 of the Top 20 programs in Total Viewers: HOUSE (No. 15).
Week 10/19/09-10/25/09: Live+7
NIGHTLY AND PROGRAM HIGHLIGHTS – NOVEMBER 9 – 15, 2009
MONDAY
8:00-9:01 HOUSE: (A18 49: 5.3/13, 13.3 Mil Total Viewers)
9:01-10:00 LIE TO ME: (A18 49: 3.0/7, 7.4 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 4.1/10, 10.4 Mil Total Viewers)
FOX won the night among Adults 18-49, Adults 18-34, Teens and key demos. In fact, FOX substantially outperformed its Fall’08 Monday average by +78% among Adults 18-49 (4.1/10 vs. 2.3/6), +95% among Adults 18-34 (3.9/11 vs. 2.0/6) and +65% in Total Viewers (10.4 vs. 6.3 Mil).
In the 8p hour HOUSE posted a 5.3/13 among Adults 18-49 and showed growth compared to its most recent telecast on 10/19/09 of +18% among Adults 18-49 (5.3/13 vs. 4.5/11), +16% among Adults 18-34 (5.1/14 vs. 4.4/12) and +14% in Total Viewers (13.3 vs. 11.7 Mil.)
HOUSE was the highest rated program of the night among Adults 18-49 and Adults 18-34 out-delivering ABC’s Dancing With the Stars and Castle, CBS’ How I Met Your Mother, Accidentally on Purpose, Two & A Half Men, Big Bang Theory and CSI: Miami and NBC’s Heroes, Trauma and Jay Leno.
HOUSE won the 8p hour among Adults 18-49, Adults 18-34, Adults 25-54, Teens and virtually all key demos.
At 9p LIE TO ME achieved a 3.0/7 among Adults 18-49 and posted its second highest ratings deliveries of the season among Adults 18-49 and Adults 18-34. LIE TO ME outperformed its last telecast on 10/26/09 by +25% among Adults 18-49 (3.0/7 vs. 2.4/6), +22% among Adults 18-34 (2.8/7 vs. 2.3/6) and +17% in Total Viewers (7.4 vs. 6.3 Mil.)
LIE TO ME ranked No. 3 in the 9p hour among Adults 18-49 and No. 2 in Adults 18-34.
TUESDAY
8:00-10:00 SO YOU THINK YOU CAN DANCE: (A18 49: 2.3/6, 5.8 Mil Total Viewers)
The SO YOU THINK YOU CAN DANCE performance show posted a 2.3/6 among Adults 18-49, on par with last Tuesday’s telecast (2.4/6).
In head to head competition in the 9p hour SO YOU THINK YOU CAN DANCE outperformed ABC’s Dancing With The Stars results show by +9% in Adults 18-34 (2.4/7 vs. 2.2/6).
FOX ranked No. 4 for the night among Adults 18-49 and No. 3 in Adults 18-34.
WEDNESDAY
8:00-9:00 SO YOU THINK YOU CAN DANCE: (A18 49: 2.2/6, 5.7 Mil Total Viewers)
9:00-10:00 GLEE: (A18 49: 3.4/9, 7.5 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 2.8/7, 6.6 Mil Total Viewers)
Airing against the Country Music Association (CMA) Awards on ABC, the first SO YOU THINK YOU CAN DANCE results show posted a 2.2/6 among Adults 18-49 and ranked No. 3 in the 8p hour among Adults 18-49 and No. 2 in Adults 18-34 and Teens.
So far this season SO YOU THINK YOU CAN DANCE shows growth over FOX’s regular Fall’08 average in the Wednesday 8p hour by +17% among Adults 18-34 (2.7/9 vs. 2.3/8).
After a two week hiatus for baseball, GLEE at 9p returned with a 3.4/9 among Adults 18-49, improving on its most recent telecast (3.3/8 on 10/21/09) and its prior season average in Adults 18-49 (3.3/9). GLEE showed growth compared to its last telecast among Adults 18-34 (+8%, 3.9/11 vs. 3.6/10) and in Total Viewers (+4%, 7.5 vs. 7.2 Mil.)
GLEE ranked No. 2 in the hour among Adults 18-49, Adults 18-34 and Teens. So far this season GLEE shows strong growth compared to FOX’s regular Fall’08 average in the Wednesday 9p hour, increasing +83% among Adults 18-49 (3.3/9 vs. 1.8/5), +125% among Adults 18-34 (3.6/11 vs. 1.6/5), +109% among Teens (2.3/8 vs. 1.1/4) and +47% in Total Viewers (7.2 vs. 4.9 Mil.)
FOX ranked No. 3 for the night among Adults 18-49 and No. 2 in Adults 18-34 and Teens.
THURSDAY
8:00-9:00 BONES: (A18 49: 2.9/8, 10.2 Mil Total Viewers)
9:00-10:00 FRINGE: (A18 49: 2.2/6, 5.9 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 2.6/7, 8.1 Mil Total Viewers)
So far this season FOX’s Thursday night outperforms its Thursday average last Fall (excluding sports) by +39% among Adults 18-49 (2.5/7 vs. 1.8/5) and +77% in Total Viewers (7.8 vs. 4.4 Mil.)
BONES posted a 2.9/8 among Adults 18-49 and is up compared to last week by +12% among Adults 18-49 (2.9/8 vs. 2.6/7), +14% among Adults 18-34 (2.4/7 vs. 2.1/6) and +17% in Total Viewers (10.2 vs. 8.7 Mil.)
For the first time BONES outperformed Flash Forward on ABC in head to head competition in the 8p hour, showing an advantage of +12% among Adults 18-49 (2.9/8 vs. 2.6/7). BONES ranked No. 2 in the 8p hour among Adults 18-49 and Adults 18-34.
So far this Fall BONES outperforms its Thursday average last season by +4% among Adults 18-49 (2.8/8 vs. 2.7/8), +10% among Adults 18-34 (2.3/7 vs. 2.1/7) and +3% among Total Viewers (9.7 vs. 9.4 Mil).
Compared to FOX’s Fall’08 time period performance with regular programming, BONES is up +65% among Adults 18-49 (2.8/8 vs. 1.7/5), +35% among Adults 18-34 (2.3/7 vs. 1.7/5) and +143% among Total Viewers (9.7 vs. 4.0 Mil).
FRINGE posted 2.2/6 among Adults 18-49 and showed substantial gains versus last week, increasing +29% among Adults 18-49 (2.2/6 vs. 1.7/4), +21% among Adults 18-34 (1.7/5 vs. 1.4/4) and +20% in Total Viewers (5.9 vs. 4.9 Mil.)
So far this season FRINGE shows substantial gains compared to FOX’s regular programming in the time period last Fall, increasing +21% among Adults 18-49 (2.3/6 vs. 1.9/5) and +40% in Total Viewers (6.0 vs. 4.3 Mil.)
FRINGE ranked No. 4 in the 9p hour among Adults 18-49 and Adults 18-34.
FOX ranked No. 3 for the night in Adults 18-49 and No. 4 in Adults 18-34.
FRIDAY
8:00-9:01 HOUSE (R): (A18 49: 1.0/3, 3.4 Mil Total Viewers)
9:01-10:00 BONES (R): (A18 49: 1.2/4, 4.0 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 1.1/4, 3.7 Mil Total Viewers)
An encore HOUSE posted a 1.0/3 among Adults 18-49 and ranked No. 5 among Adults 18-49 and Adults 18-34 and No. 3 among Teens. At 9p, a BONES encore delivered a 1.2/4 among Adults 18-49 and ranked No. 3 among Adults 18-49 and Adults 18-34 and No. 2 among Teens.
FOX ranked No. 4 for the night in Adults 18-49 and Adults 18-34 and No. 3 among Teens.
SATURDAY
8:00-8:30 COPS: (A18 49: 1.6/5, 5.1 Mil Total Viewers)
8:30-9:00 COPS 2 (R): (A18 49: 1.8/6, 5.5 Mil Total Viewers)
9:00-10:00 AMW: (A18 49: 1.5/5, 4.9 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 1.6/5, 5.1 Mil Total Viewers)
COPS at 8p and COPS 2 at 830p each ranked No. 1 in their respective half hours among Adults 18-49, Adults 18-34, Adults 25-54 and all key women demos.
At 9p, AMERICA’S MOST WANTED ranked No. 1 in its hour among Adults 18-49 (tie), Adults 25-54 (tie) and all key women demos.
FOX ranked No. 1 for the night on a total primetime basis among Adults 18-49, Adults 25-54 (tie) and all key women demos.
SUNDAY
7:00-7:47 NFL OVER-RUN: (A18 49: 11.7/35, 32.4 Mil Total Viewers)
7:47-8:00 THE OT: (A18 49: 4.9/14, 12.2 Mil Total Viewers)
8:00-8:30 SIMPSONS: (A18 49: 4.3/11, 9.1 Mil Total Viewers)
8:30-9:00 CLEVELAND: (A18 49: 3.4/8, 7.1 Mil Total Viewers)
9:00-9:30 FAMILY GUY: (A18 49: 4.2/10, 8.5 Mil Total Viewers)
9:30-10:00 AMERICAN DAD: (A18 49: 3.0/7, 6.2 Mil Total Viewers)
7:00-10:00 FOX PRIME: (A18 49: 5.6/14, 13.7 Mil Total Viewers)
FOX’s animated comedies combined with an NFL over-run to rank No. 2 for the night among Adults 18-49 and Adults 18-34 and No. 1 in Teens and Women 18-34.
FOX’s 8-10p animation block showed significant increases compared to FOX’s 8-10p average with regular programming last Fall and gained +21% among Adults 18-49 (4.0/10 vs. 3.3/8), +23% among Adults 18-34 (4.9/13 vs. 4.0/11) and +14% in Total Viewers (8.0 vs. 7.0 Mil.)
THE SIMPSONS posted a 4.3/11 among Adults 18-49 and so far this season has improved upon its Fall’08 average by +14% among Adults 18-49 (4.2/11 vs. 3.7/9), +11% among Adults 18-34 (4.9/15 vs. 4.4/13) and +8% in Total Viewers (8.6 vs. 8.0 Mil.) THE SIMPSONS is also up versus its last telecast on 10/18/09, gaining +5% in Adults 18-49 (4.3/11 vs. 4.1/11).
In the 8p half hour THE SIMPSONS ranked No. 2 among Adults 18-49 and No. 1 among Adults 18-34, Teens and Women 18-49/18-34.
At 8:30p THE CLEVELAND SHOW delivered a 3.4/8 among Adults 18-49, up +6% compared to its 9:30p telecast last week (vs. 3.2/8). So far this season THE CLEVELAND SHOW has outperformed last year’s King Of The Hill Fall average by +37% among Adults 18-49 (4.1/10 vs. 3.0/7), +46% among Adults 18-34 (5.1/14 vs. 3.5/9) and +28% in Total Viewers (8.2 vs. 6.4 Mil.)
THE CLEVELAND SHOW ranked No. 3 in its half hour among Adults 18-49 (tie) and No. 2 in Adults 18-34 and Teens.
At 9p FAMILY GUY posted a 4.2/10 among Adults 18-49, up +2% from last week’s performance (vs. 4.1/10). For the 09/10 season FAMILY GUY has out-delivered its Fall’08 average by +21% among Adults 18-49 (4.6/11 vs. 3.8/9), +21% among Adults 18-34 (5.7/15 vs. 4.7/12) and +16% in Total Viewers (8.9 vs. 7.7 Mil.)
FAMILY GUY ranked No. 3 in the half hour among Adults 18-49, No. 2 in Adults 18-34 and No. 1 in Teens.
AMERICAN DAD at 9:30p delivered a 3.0/7 among Adults 18-49 and so far this season has outperformed last year’s Fall delivery by +17% among Adults 18-49 (3.4/8 vs. 2.9/6), +17% among Adults 18-34 (4.2/11 vs. 3.6/9) and +12% in Total Viewers (6.7 vs. 6.0 Mil.)
AMERICAN DAD ranked No. 3 in the 9:30p half hour among Adults 18-49 and Adults 18-34 and No. 2 in Teens.
NOVEMBER 9 – 15, 2009
TOTAL PRIMETIME
ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)
FOX 3.1/8 FOX 3.0/9 FOX 8.0
ABC 3.2/9 ABC 2.5/8 ABC 11.2
CBS 2.8/8 CBS 1.9/6 CBS 11.5
NBC 2.8/8 NBC 2.4/7 NBC 8.1
(source: data and information provided by Fox. NATIONAL NIELSEN RATINGS FOR THE WEEK OF NOVEMBER 9 – 15, 2009
