The exodus at ESPN continued on Monday, as its former SVP/Sales Revenue Management and Client Services was formally named to the role of EVP/Pricing and Planning for Fox Networks Group (FNG) Advertising Sales.
Oliver Dizon will oversee advertising inventory and revenue management strategy for FNG’s portfolio of networks, and reports to FNG President of Advertising Revenue Joe Marchese.
Marchese said, “We are building a strong executive team to capitalize on the opportunities of the evolving advertising landscape, delivering better experiences for viewers and more efficient results for brands. Oliver’s wide-ranging experience in strategic planning and deep expertise managing ad assets and client investments make him a perfect fit for our leadership team.”
At ESPN, Dizon oversaw the strategic and tactical planning and pricing of all ESPN television networks and its digital advertising assets. In that role, Dizon also led ESPN’s overall marketplace evaluation, P&L revenue analysis, and development of long-term and short-term ad sales strategy.
Before joining ESPN in 2004, Dizon was a SVP/Group Director at MediaVest, where he was responsible for the national broadcast activity for clients including P&G, Kraft Foods, Burger King and Paramount Pictures.