Premiering its New Fox Tuesday Comedy Block, FOX ranked #1 last night among Adults 18-34 and Women 18-34. FOX out-rated the #2 network for the night (NBC) in Adults 18-34 by +33% (2.8 vs. 2.1) and +28% among Women 18-34.
Among young female viewers (Women 18-34), FOX had 4 of the 5 highest rated programs of the night.
· NEW GIRL (S): 2.7/9, in line with its spring finale among Adults 18-49 (2.8 on 5/8/12)
o Fun fact: NEW GIRL was tied with NCIS as the highest rated program of the night among Men 18-34
· BEN AND KATE (P): 2.0/6 among Adult 18-49 and drew a strong 3.0/9 among its core Women 18-34 audience
· NEW GIRL (P): 2.7/7, also in line with its spring finale among Adults 18-49 (2.8 on 5/8/12)
· THE MINDY PROJECT (P): 2.4/6, up +4% (2.4 vs. 2.3) among Adults 18-49 and +17% (2.7 vs. 2.3) in Adults 18-34 versus RAISING HOPE’s season average in the 9:30pm time period last year
o THE MINDY PROJECT retained 89% of its NEW GIRL lead-in
o THE MINDY PROJECT beat NBC’s The New Normal in head-to-head competition in the 9:30pm half hour by +20% in Adults 18-49 (2.4 vs. 2.0) and +80% in Adults 18-34 (2.7 vs. 1.5).
Competition
ABC
· Dancing With The Stars (P): 2.0/6, down -31% from last fall’s Tuesday premiere (2.9/7 on 9/20/11) and is its lowest-rated results show ever
o Down -20% from Monday’s premiere
· Private Practice (P): 1.9/5, down -32% from last fall’s premiere (2.8/7, 9/29/11)
CBS
· NCIS (P): 4.1/12, down -5% from last fall’s premiere (4.3/12 on 9/20/11)
· NCIS: LA (P): 3.4/9, down -6% from last fall’s premiere (3.6/9 on 9/20/11)
· Vegas (P): 2.5/7, down -14% from last fall’s premiere of Unforgettable (2.9/8 on 9/20/11)
o Vegas is CBS’ lowest-rated Tuesday drama premiere since Century City (2.1/5 on Tue 3/16/04)
NBC
· The Voice: 4.0/12, down -15% from last week
o Last night’s telecast was down -23% from the seventh episode last cycle (5.2/14)
o So far this season, The Voice’s average (4.2/12) is down -37% from the comparable seven episodes last spring (6.7/17)
· Go On: 2.7/7, down -21% from last week
· The New Normal: 2.0/5, down -9% from last week
· Parenthood: 1.8/5, flat with last week
(source: Fox)
