Fox Entertainment Group acquires Beliefnet

0

Fox Entertainment Group (announced its acquisition of Beliefnet, a Web site that enables consumers to better understand their faith and build diverse spiritual communities by providing content and tools for a broad range of religions and spiritual approaches. Beliefnet, the largest online faith and spirituality destination, will become part of Fox Digital Media, spearheaded by President Dan Fawcett, which takes on an expanded role to support FEG’s vast cable, TV and film brands online, and drive FEG’s continued growth in the online market.


The acquisition provides Beliefnet with resources to further build and enhance its brand. It also offers an online platform for FEG to distribute content from its media library and for News Corp. to expand its faith-based businesses, including HarperCollins’ Zondervan and HarperOne brands.
Beliefnet will also partner closely with Fox Interactive Media, leveraging the group’s world-class technology and “FIM Serve” targeted ad delivery platform.


SHARE
Previous articleYounger viewers work harder to catch up on shows
Next articleMore inside info from the strike

Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.