Fox Entertainment Group (announced its acquisition of Beliefnet, a Web site that enables consumers to better understand their faith and build diverse spiritual communities by providing content and tools for a broad range of religions and spiritual approaches. Beliefnet, the largest online faith and spirituality destination, will become part of Fox Digital Media, spearheaded by President Dan Fawcett, which takes on an expanded role to support FEG’s vast cable, TV and film brands online, and drive FEG’s continued growth in the online market.
The acquisition provides Beliefnet with resources to further build and enhance its brand. It also offers an online platform for FEG to distribute content from its media library and for News Corp. to expand its faith-based businesses, including HarperCollins’ Zondervan and HarperOne brands.
Beliefnet will also partner closely with Fox Interactive Media, leveraging the group’s world-class technology and “FIM Serve” targeted ad delivery platform.