Shazam, a leading mobile music discovery provider, announced the U.S. launch of an in-app ad campaign service dubbed the ‘Shazam Listening Screen Takeover,’ which allows advertisers and marketing partners to own the Shazam listening screen while a song is being identified by Shazam users on iPhones and iPod touches.
Fox Broadcasting is the first client in the U.S. to sign on when, on 12/6, it launches its campaign on Shazam for the American Country Awards, airing live from the MGM Grand Garden Arena in Las Vegas (8:00-10:00 PM ET live) and hosted by Trace Adkins. The Listening Screen creative will encourage Shazam users to watch the broadcast and to visit theacas.com.
When Shazamers tag a chosen song, instead of the blue Shazam listening screen that appears as the song is being identified, iPhone and iPod touch users who have downloaded the free, ad-supported version of Shazam, will instead see FOX’s American Country Awards ad across three quarters of the screen.
When the Tag result is displayed on the next screen, the ad becomes an expandable, interactive banner. The Shazamer can tap on the banner to find out more info, or simply allow the ad to retract to the top of the screen. They can also tap to buy the single or album on iTunes, watch the video, view lyrics or share their discovery through their social networks as normal.
Marketers can purchase exclusive full-day sponsorships of the Listening Screen Takeover, so their campaigns are seen across the whole of Shazam’s ad-supported iPhone and iPod touch network. Campaigns and promotions can also be tailored and delivered to specific advertising regions.
ACA is the only country music awards show that gives fans the opportunity to vote for their favorite artists not only in traditional categories but also in previously unrecognized areas of the business such as touring.
