Fox goes to the malls for Fall series


Fox is placing full-motion, flashy video ads in mall kiosks across in 12 markets, including New York, Los Angeles, Chicago, San Francisco, Washington DC and Philadelphia. It’s the first TV network to implement the moving ads technology to the digital billboards. The interstitials were produced by Fox’s marketing team led by Joe Earley specifically for the kiosk buys. New fall series on display include comedy New Girl, prehistoric drama Terra Nova and singing-competition series The X Factor. New Girl star Zooey Deschanel is one almost life-sized figure, for example, that seems to be standing in a giant iPhone trying to get passers-by attention.