Fox had the Touch on Thursday

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FOX

FOXLive+Same Day Nielsen Ratings


NOTE: The following rundown includes time-zone adjusted Fast National ratings from Nielsen for TOUCH only. All other ratings are based on Nielsen preliminary ratings.

The AMERICAN IDOL Top 10 Results show and the series premiere of new drama TOUCH propelled FOX to its 10th consecutive Thursday at #1 among Adults 18-49 and Adults 18-34.  FOX out-rated the next highest rated network by +57% among Adults 18-49 and +100% in Total Viewers.

AMERICAN IDOL and TOUCH were the #1 and #2 programs of the night in both the core adult demo and Total Viewers.

  • AMERICAN IDOL: 4.0/13, down -13% from last week but will go up a tenth or two in the finals this afternoon.
  • (Note that viewing levels were down -3.6% in the 8-9pm hour last night vs. last Thursday, so that accounts for some of the decline)
  • TOUCH (P): 3.3, up +38% from FOX’s prior season average in the time period (3.3 vs. 2.4)
  • TOUCH won the 9p hour in Adults 18-49, Total Viewers, Adults 18-34 and Teens and outperformed its nearest competitor (CBS’ NCAA) by +43% in Adults 18-49 (3.3 vs. 2.3) and +69% in Total Viewers (11.8 vs. 7.0 Mil.)
  • TOUCH retained 98% of the Total Viewers from its January preview (11.8 Mil. Vs. 12.0 Mil.)
  • In addition, last night’s TOUCH is up +51% in Total Viewers from FOX’s prior season average in the time period (11.8 vs. 7.8 Mil)

Competition

Week two of new ABC drama Missing posted a 1.6/5 at 8p, down -24% from its premiere last Thursday (2.1/6). Repeats of Grey’s Anatomy (1.2/3) and Private Practice (0.9/2) followed at 9p and 10p.

Due to the nature of live sports Fast Nationals for CBS are approximate. NCAA Tournament coverage on CBS posted a 2.3/7 from 8-11p, down -8% from its performance on the same night last year, which posted a 2.5/7 in the Fast Nationals and a 2.5/8 in the Finals.

NBC’s Community (1.7/6) and 30 Rock (1.5/4) both dropped sharply from last week (-23% and -25%, respectively), falling back in line with their prior season averages (1.7/5 and 1.6/5). Following a special 30 Rock at 9p (1.5/4), Up All Night (1.4/4) and Awake (1.2/3) both hit season lows, down -18% and -25%, respectively, from last week.

(Source: Fox)

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