Live+Same Day Nielsen Ratings
(Note that the ratings for TOUCH below are based on Nielsen Time Zone Adjusted Fast Nationals, while all other ratings are based on regular Nielsen prelims)
Good morning,
Last night, AMERICAN IDOL and a special preview of new drama TOUCH gave FOX a victory among Adults 18-49, Total Viewers, Adults 18-34 and Teens. FOX outperformed the next highest rated network (CBS) by +79% in the adult demo and by +32% in Total Viewers.
AMERICAN IDOL and TOUCH were the #1 and #2 programs of the night among Adults 18-49 and Adults 18-34.
* AMERICAN IDOL: 6.4/18, down -9% from last Wednesday’s 8pm hour (7.0/19) and will likely go up to a 6.5 in the finals (which would be down -7% vs. last week’s 8pn hour)
o With the expected lift to a 6.5, last night’s week-over-week retention in the hour (93%) is right in line with last season’s week 2 retention on Wednesday (94%)
o Versus last Thursday’s one-hour telecast, last night’s IDOL is up +12% in Adults 18-49 and up +8% in Total Viewers
o IDOL out-rated the CBS’ original Criminal Minds by +78% in the adult demo and beat CSI by +39% in Total Viewers
o IDOL dominated its 8-9pm hour, out-rated the combined 4-Net competition by +21% in Adults 18-49 (6.4 vs. 5.3), by +12% among Adults 18-34 (4.6 vs. 4.1) and +7% in Total Viewers (19.5 vs. 18.3 Mil).
o Last night’s IDOL grew +19% (5.9>7.0) among Adults 18-49 from its first half hour to its second.
* TOUCH Preview (S): 3.9/10, showing +61% retention of its IDOL lead-in – the highest retention for a drama opening after IDOL ever
o TOUCH drew 12 million Total Viewers and retained +62% of it IDOL lead-in – also the highest retention for post-IDOL drama opening ever
o The TOUCH preview is FOX’s highest-rated drama opening in three years (since Lie to Me on 1/21/09)
o TOUCH is this season’s second highest rated drama opening (behind only Once Upon a Time, which drew a 4.0 rating)
Competition
ABC ran repeats of The Middle (1.5/4), Suburgatory (1.4/4), Modern Family (2.5/6), Happy Endings (1.7/4), and Revenge (0.9/2).
CBS aired a repeat Criminal Minds (1.7/5) at 8p, followed by originals of Criminal Minds (3.6/9, up +13%) and CSI (3.3/9, up +18%) at 9p and 10p.
NBC’s original episode of Whitney (1.4/4) dropped -13% to its season low, while Are You There, Chelsea? (1.4/4) dropped -18% to its lowest ratings to date. Cack-to-back repeats of Law & Order: SVU (1.2/3 and 1.4/4) followed from 9-11pm.
(Source: Fox)
