Fox Hispanic Media has given some detail to its programming schedule for MundoFox, the new U.S. Spanish-language broadcast network launching this summer. FHM announced new programming schedules for the rest of the division’s channels during an Upfront event held 5/16 at the Ziegfeld Theatre. This is the second Upfront for Fox Hispanic Media, News Corporation’s portfolio of differentiated Spanish-language networks dedicated to helping marketers more effectively reach the U.S. Hispanic market.
The event included presentations from top executives of FHM’s four Spanish-language networks – MundoFox, FOX Deportes, the leading Hispanic sports network, Utilísima, a women’s lifestyle network, and Nat Geo Mundo, a non-fiction entertainment network now in its second year. On hand to celebrate this exciting group of networks were on-air personalities Laura Posada and Martin Llorens from Utilísima, Christopher Von Uckermann, Majida Issa, Natalia Duran, Margarita Ortega, Marcelo Dos Santos, Sebastian Martinez, Valentina Rendon, Luz Blanchet, Marlon Moreno, Cristina Umaña, Andres Sandoval and Carolina Ramirez from shows set to air on MundoFox, and MMA fighters Carlos Condit and Anthony Pettis from the UFC which can be seen on FOX Deportes and MundoFox this summer.
“We’re bringing something the U.S. Hispanic market needs more of: innovation and choice for both viewers and advertisers,” said Hernán Lopez, President and CEO of Fox International Channels. Our properties create a synergy that will allow marketers to more effectively reach the new Latino consumer.”
“It’s clear that the media buying community wants more choice and a higher quality option for their Spanish-language advertising dollars,” said Tom Maney, SVP, Advertising Sales, Fox Hispanic Media. “There has been a significant disconnect between the size of the market and how effectively it has been reached. Fox Hispanic Media provides an opportunity for advertisers to message the Latino viewer in ways that were not previously possible.”
Details on the four Fox Hispanic Media networks:
MundoFox – Launching this summer, this new Spanish-language broadcast network catering to the burgeoning U.S. Hispanic market is a JV between Fox International Channels and the RCN Television Group.
MundoFox, headquartered in Los Angeles, aims to bring sophisticated programming sensibility to Latino audiences – providing significant differentiation from the limited options currently available to Latino viewers. The programming lineup includes a combination of teleseries, telenovelas and unique weekly series created originally in Spanish in addition to a daily newscast, live sports and family and children’s programming. Program titles include: El Capo, Kdabra, Corazones Blindados, Minuto para Ganar, Allá Te Espero, Santísimas, Los Pobres Ricos, El Joe and Amo de Casa.
FOX Deportes – FOX Deportes offers the biggest, exclusive live sports events where multicultural and multigenerational Latinos can connect through their passion for sports. FOX Deportes promises to build on this excitement and provide sports entertainment programming such as UEFA Champions League, Barclays Premier League, Copa Santander Libertadores, Copa Bridgestone Sudamericana, Major League Baseball, Golden Boy Promotions Boxing and UFC. The network’s news and commentary shows, Central Fox and La Ultima Palabra, will continue to keep our audience informed of the latest sports news and debates.
Utilísima – Since its July 2010 launch, Utilísima has become the fastest-growing Spanish-language cable network among women 25 and over. In 2012, the network is developing several top shows in the market for women, including Tu Vida Mas Simple, the new season of La Pastelería and Qué Piensan Los Hombres.
Nat Geo Mundo – While many Spanish-language networks simply translate English-language content for a Spanish-speaking audience, Nat Geo Mundo, launched last year, offers a variety of programming from the National Geographic Channel in Latin America that have never aired in the U.S., as well as newly commissioned and acquired original series and specials, complemented by National Geographic Channel favorites repurposed for a Hispanic audience. Some highlights include “Don’t Tell My Mother” hosted by Diego Buñuel, “Tabú Latin America,” the highest-rated original factual series in Latin America’s history, ongoing hits like “The Dog Whisperer” with Cesar Millan, and the popular series, “Mega Factories.”