Last week FOX hit a grand slam with record breaking numbers from WORLD SERIES GAMES 1, 2, 3 and 4 between the Phillies and the Yankees. FOX won the week with a 4.8/13 among Adults 18-49, over two rating points ahead of second place ABC. This is the largest differential (+78%) between the first and second place networks for a fourth quarter week in five years among Adults 18-49 (since week of 10/18/04-FOX over CBS/NBC). Additionally, FOX posted the highest rated fourth quarter week for any network in five years (since CBS the week of 11/8/04).
FOX remains in the top spot for the Fall season among Adults 18-49 with a 3.7/10, a half a rating point ahead of second place CBS. This marks the largest fourth quarter lead for any network in six years with a difference of +16%. FOX also holds its largest fourth Quarter lead ever among Adults 18-49 and Adults 18-34.
Wednesday night kicked off the WORLD SERIES GAME 1 between the Philadelphia Phillies and the New York Yankees. The game posted a solid 6.3/17 among Adults 18-49.
GAME 1 substantially outperformed last year’s World Series Game 1 by +31% in Adults 18-49 and +34% in Total Viewers, making it the highest rated WORLD SERIES GAME 1 in five years among Adults 18-49 and Total Viewers.
GAME 1 propelled FOX to its highest rated Wednesday night among Adults 18-49 and Total Viewers since last season’s American Idol finale.
On Thursday night the Phillies and the Yankees faced off in WORLD SERIES GAME 2, which delivered a 5.8/16 rating among Adults 18-49 and outperformed last year’s GAME 2 by +45% among Adults 18-49 and +48% in Total Viewers.
WORLD SERIES GAME 2: PHILLIES VS. YANKEES is the highest rated WORLD SERIES GAME 2 in three years among Adults 18-49 and in five years in Total Viewers.
WORLD SERIES GAME 2 led FOX to its highest rated Thursday night in seven months among Adults 18-49 and the highest rated Thursday night on ANY network in almost 10 months in Total Viewers.
Saturday’s WORLD SERIES GAME 3: YANKEES VS. PHILLIES achieved a 4.7/16 among Adults 18-49 and outperformed last year’s Game 3 by +47% among Adults 18-49 and +57% in Total Viewers.
WORLD SERIES GAME 3: YANKEES VS. PHILLIES is the highest rated WORLD SERIES GAME 3 in three years among Adults 18-49 and Total Viewers.
WORLD SERIES GAME 3 brought FOX its highest rated Saturday night in ten months among Adults 18-49 and Total Viewers.
Sunday night featured WORLD SERIES GAME 4: YANKEES VS. PHILLIES which posted an astounding 7.8/20 among Adults 18-49 and outperformed last year’s Game 4 by +53% among Adults 18-49 and +47% in Total Viewers.
WORLD SERIES GAME 4: YANKEES VS. PHILLIES is the highest rated WORLD SERIES GAME 4 in five years among Adults 18-49 and Total Viewers. It’s also the highest rated non-decisive Game 4 in eight years among Adults 18-49 and Total Viewers, dating back to the 2001 Series.
FOX posted its highest rated Sunday night among Adults 18-49 and Total Viewers in nearly two years. It was also FOX’s highest ranking night, on any night of the week, since the American Idol finale on 5/20/09 among Adults 18-49 and Total Viewers.
09/10 FOX Dramas: Live + 7 in Adults 18-49
Comparing Live+Same Day vs. Live + 7 ratings (now available through 10/18/09), FOX’s dramas have shown significant increases among Adults 18-49 including:
09/10 Season thru 10/18 Live+Same Day Adults 18-49 Live + 7 Adults 18-49 % Change
House 6.0/15 7.4/17 +23%
Lie to Me 2.9/7 3.5/8 +21%
Glee 3.3/9 4.1/10 +24%
Bones 2.9/8 3.6/10 +24%
Fringe 2.4/6 3.3/8 +38%
Dollhouse 1.0/3 1.4/4 +40%
09/10 FOX Dramas: Live +7 in Total Viewers
Comparing Live+ Same Day vs. Live + 7 ratings (now available through 10/18/09), FOX’s dramas have shown significant increases among Total Viewers including:
09/10 Season thru 10/18 Live+Same Day P2+ (Mil.) Live + 7 P2+ (Mil.) % Change
House 15.3 18.0 +18%
Lie to Me 7.9 9.3 +18%
Glee 7.2 8.8 +22%
Bones 9.8 11.7 +19%
Fringe 6.3 8.2 +30%
Dollhouse 2.3 3.1 +35%
Program Rankers
FOX had 6 of the Top 20 programs among Adults 18-49: FOX WORLD SERIES GAME 4 (No. 1), FOX WORLD SERIES GAME 1 (No. 2), THE OT (No. 3), FOX WORLD SERIES GAME 4 PRE GAME (No. 4), FOX WORLD SERIES GAME 2 (No. 5) and FOX WORLD SERIES GAME 3 (No. 8).
FOX had 8 of the Top 20 programs among Adults 18-34: FOX WORLD SERIES GAME 4 (No. 1), FOX WORLD SERIES GAME 1 (No. 2 tie), THE OT (No. 2 tie), FOX WORLD SERIES GAME 4 PRE GAME (No. 4), FOX WORLD SERIES GAME 2 (No. 7), FOX WORLD SERIES GAME 3 (No. 9), SO YOU THINK YOU CAN DANCE – MON (No. 14) and SO YOU THINK YOU CAN DANCE – TUES (No. 17)
FOX had 6 of the Top 20 programs among Teens: FOX WORLD SERIES GAME 4 (No. 1), FOX WORLD SERIES GAME 1 (No. 2), THE OT (No. 3), FOX WORLD SERIES GAME 4 PRE GAME (No. 4), FOX WORLD SERIES GAME 2 (No. 5) and FOX WORLD SERIES GAME 3 (No. 8).
FOX had 6 of the Top 20 programs in Total Viewers: FOX WORLD SERIES GAME 4 (No. 1), FOX WORLD SERIES GAME 1 (No. 2), FOX WORLD SERIES GAME 2 (No. 3), FOX WORLD SERIES GAME 4 PRE GAME (No. 4), THE OT (No. 7) and FOX WORLD SERIES GAME 3 (No. 9).
Week 10/05/09-10/11/09: Live+7
NIGHTLY AND PROGRAM HIGHLIGHTS – OCTOBER 26 – NOVEMBER 1, 2009
MONDAY
8:00-9:00 SO YOU THINK YOU CAN DANCE (S): (A18 49: 2.6/7, 5.8 Mil Total Viewers)
9:00-10:00 LIE TO ME: (A18 49: 2.4/6, 6.3 Mil Total Viewers)
8:00-10:00 FOX PRIME: (A18 49: 2.5/6, 6.1 Mil Total Viewers)
FOX won the night among Adults 18-34 and showed an advantage of +19% over its nearest competitors (2.5/7 vs. 2.1/6 for CBS). FOX ranked No. 3 for the night in Adults 18-49.
At 8p the SO YOU THINK YOU CAN DANCE “Meet the Top 20” special posted a 2.6/7 among Adults 18-49 and ranked No. 1 in the hour among Adults 18-34 and Women 18-34 and No. 2 in Adults 18-49. SO YOU THINK YOU CAN DANCE bested ABC’s Dancing With The Stars by +33% in Adults 18-34 in head to head competition in the 8p hour (2.8/8 vs. 2.1/6).
The SO YOU THINK YOU CAN DANCE special outperformed DANCE’s prior Tuesday average so far this season by +4% in Adults 18-49 (2.6/7 vs. 2.5/6) and +9% in Total Viewers (5.8 vs. 5.3 Mil) and was on par with its prior Wednesday average (2.6/8) in Adults 18-49.
At 9p LIE TO ME delivered a 2.4/6 and ranked No. 3 in the hour among Adults 18-49 and No. 2 among Adults 18-34.
TUESDAY
8:00-10:00 SO YOU THINK YOU CAN DANCE: (A18 49: 2.5/6, 6.5 Mil Total Viewers)
FOX won the night in Adults 18-34, Women 18-34, Men 18-34 and Teens and ranked No. 3 in Adults 18-49.
The first SO YOU THINK YOU CAN DANCE performance show posted a 2.5/6 among Adults 18-49, on par with its latest Tuesday performance (2.5/6 on 10/6/09) and up +18% in Total Viewers (6.5 vs. 5.3 Mil).
In head to head competition in the 9p hour SO YOU THINK YOU CAN DANCE outperformed ABC’s Dancing With The Stars results show by +39% in Adults 18-34 (2.5/7 vs. 1.8/5).
WEDNESDAY
7:57-11:29 WORLD SERIES GAME 1 (PHILLIES&YANKEES) (S): (A18 49: 6.3/17, 19.5 Mil Total Viewers)
8:00-11:00 FOX PRIME: (A18 49: 6.3/17, 19.7 Mil Total Viewers)
WORLD SERIES GAME 1: PHILLIES VS. YANKEES from 7:57-11:29p posted a 6.3/17 among Adults 18-49 and substantially outperformed last year’s Game 1: Phillies vs. Rays by +31% (vs. 4.8/13) and +34% in Total Viewers (19.5 vs. 14.6 Mil).
WORLD SERIES GAME 1: PHILLIES VS. YANKEES is the highest rated WORLD SERIES GAME 1 in five years among Adults 18-49 and Total Viewers (since Cardinals vs. Red Sox on 10/23/04).
In Adults 18-49, WORLD SERIES GAME 1: PHILLIES VS. YANKEES outperformed all of the World Series ’08 games and is the highest World Series game since the final Game 4: Red Sox vs. Rockies on 10/28/07. In Total Viewers, GAME 1 was the highest World Series game since the 88 minute Conclusion of Game 5: Rays vs. Phillies on 10/29/08.
WORLD SERIES GAME 1 propelled FOX to its highest rated Wednesday night in Adults 18-49 and Total Viewers since the American Idol finale on 5/20/09.
FOX won the night among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens, Women 18-49/18-34/25-54 and Men 18-49/18-34/25-54.
THURSDAY
7:55-11:25 WORLD SERIES GAME 2 (PHILLIES&YANKEES) (S): (A18 49: 5.8/16, 18.9 Mil Total Viewers)
8:00-11:00 FOX PRIME: (A18 49: 5.7/16, 19.0 Mil Total Viewers)
WORLD SERIES GAME 2: PHILLIES VS. YANKEES from 7:55-11:25p posted a 5.8/16 among Adults 18-49 and out-delivered last year’s Game 2: Phillies vs. Rays by +45% among Adults 18-49 (vs. 4.0/11) and +48% in Total Viewers (18.9 vs. 12.8 Mil.)
WORLD SERIES GAME 2: PHILLIES VS. YANKEES is the highest rated WORLD SERIES GAME 2 in three years among Adults 18-49 (since Cardinals vs. Tigers on 10/22/06) and in five years in Total Viewers (since Cardinals vs. Red Sox on 10/24/04).
WORLD SERIES GAME 2 propelled FOX to its highest rated Thursday night in seven months among Adults 18-49 (since 3/26/09, American Idol and Hell’s Kitchen) and the highest rated Thursday night on ANY network in almost 10 months in Total Viewers (since FOX’s BCS Championship on 1/8/09).
FOX won the night among Adults 18-49, Total Viewers, Adults 18-34, Adults 25-54, Teens and key demos.
FRIDAY
8:00-10:00 HOUSE (RP): (A18 49: 1.1/4, 3.7 Mil Total Viewers)
An encore HOUSE posted a 1.1/4 among Adults 18-49 from 8-10p.
FOX ranked No. 4 for the night in Adults 18-49 and Adults 18-34 and No. 3 among Teens.
SATURDAY
7:30-8:32, 8:57-9:12 WORLD SERIES PREGAME (S): (A18 49: 1.8/7, 6.4 Mil Total Viewers)
8:32-8:57 CLEVELAND (RS): (A18 49: 1.5/5, 4.6 Mil Total Viewers)
9:12-12:43 WORLD SERIES GAME 3 (YANKEES&PHILLIES) (S): (A18 49: 4.7/16, 15.4 Mil Total Viewers)
8:00-11:00 FOX PRIME: (A18 49: 3.5/12, 12.0 Mil Total Viewers)
WORLD SERIES GAME 3: YANKEES VS. PHILLIES from 9:12p-12:43a posted a 4.7/16 among Adults 18-49 and outperformed last year’s Game 3: Rays vs. Phillies by +47% among Adults 18-49 (4.7/16 vs. 3.2/11) and +57% in Total Viewers (15.4 vs. 9.8 Mil.)
WORLD SERIES GAME 3: YANKEES VS. PHILLIES is the highest rated WORLD SERIES GAME 3 in three years among Adults 18-49 and Total Viewers (since Tigers vs. Cardinals on 10/24/06).
WORLD SERIES GAME 3 propelled FOX to its the highest rated Saturday night in ten months among Adults 18-49 and Total Viewers (since FOX’s NFL Playoff Game on 1/10/09).
SUNDAY
7:00-7:30 NFL OVER-RUN: (A18 49: 14.4/40, 38.9 Mil Total Viewers)
7:30-8:00 THE OT: (A18 49: 6.2/17, 16.6 Mil Total Viewers)
8:00-8:19 WORLD SERIES PREGAME (S): (A18 49: 6.0/16, 17.8 Mil Total Viewers)
8:19-11:48 WORLD SERIES GAME 4 (YANKEES&PHILLIES) (S): (A18 49: 7.8/20, 22.8 Mil Total Viewers)
7:00-11:00 FOX PRIME: (A18 49: 8.2/21, 23.6 Mil Total Viewers)
WORLD SERIES GAME 4: YANKEES VS. PHILLIES from 8:19-11:48p posted a 7.8/20 among Adults 18-49 and outdelivered last year’s Game 4: Rays vs. Phillies by +53% among Adults 18-49 (7.8/20 vs. 5.1/13) and +47% in Total Viewers (22.8 vs. 15.5 Mil.)
WORLD SERIES GAME 4: YANKEES VS. PHILLIES is the highest rated WORLD SERIES GAME 4 in five years among Adults 18-49 and Total Viewers (since Red Sox vs. Cardinals on 10/27/04). It’s also the highest rated non-decisive Game 4 in eight years among Adults 18-49 and Total Viewers, dating back to the 2001 Series (since Diamondbacks vs. Yankees on 10/31/01).
FOX posted its highest rated Sunday night among Adults 18-49 and Total Viewers in nearly two years (since Super Bowl night on 2/3/08). It was also FOX’s biggest night on any night of the week since the American Idol finale on 5/20/09 among Adults 18-49 and Total Viewers.
OCTOBER 26 – NOVEMBER 1, 2009
TOTAL PRIMETIME
ADULTS 18 49 ADULTS 18 34 VIEWERS (Mil)
FOX 4.8/13 FOX 4.2/13 FOX 14.7
ABC 2.7/8 ABC 2.2/7 ABC 9.4
CBS 2.3/6 CBS 1.5/5 CBS 9.8
NBC 1.9/5 NBC 1.6/5 NBC 5.6
(source: from release provided by Fox network)
