Fox LOOK signs rights deal with Hasbro


Fox LOOK, the new unit of Fox Networks Group that specializes in the international licensing and production of unscripted programming, has secured the exclusive rights to represent the game-show and unscripted entertainment output of Hasbro Studios, which produces shows based on the familiar brands from Hasbro. The announcement was made by David Lyle, President of Fox LOOK, and Stephen Davis, President of Hasbro Studios. Fox LOOK will launch its new relationship with Hasbro Studios on 10/4.

Under the deal, Fox LOOK will be responsible for the international distribution of unscripted TV content based on Hasbro brands such as Monopoly, Pictureka!, Twister, Funglish, Catch Phrase, Mousetrap and Trivial Pursuit.  In addition, Fox LOOK will draw on its global network to work with Hasbro Studios to identify stellar performers, such as Connect 4 and Boggle, for potential original game and programming opportunities in the international market.

“In view of Hasbro’s unrivalled credentials in family and children’s entertainment, securing this agreement was a major coup for Fox LOOK,” Lyle said. “We are thrilled to represent the wealth of fabulous brands from Hasbro and, more precisely, the terrific creative output in game shows and unscripted series from Hasbro Studios. The first two great formats to benefit from the new relationship will be Family Game Night and Pictureka!”

Finn Arnesen, Hasbro Studios’ Senior VP of International Distribution and Development, will continue to sell Hasbro’s animation and scripted live-action series.

Hasbro Studios was founded in 2009 to produce television properties based on Hasbro’s rich portfolio of toys, games and entertainment properties, as well as to generate new programming from top industry creatives. Many of these shows will run on the new Hasbro/Discovery Communications children’s network, The HUB, which is set to launch on 10.10.10 in 60 million U.S. homes. The game-show and reality division of Hasbro Studios is run by a team of senior executives with extensive experience in creating, developing, writing, producing and supervising competition-based shows.

Fox LOOK, a unit of Fox Networks Group (FNG), specializes in the international licensing and production of unscripted programming from Fox Broadcasting Company, Fox Cable Networks and third-party creators. Fox LOOK also manages the sales of existing formats in the Twentieth Century Fox library, including prominent shows such as Temptation Island, Beauty And The Geek, Big Fat Obnoxious Fiancé and Trading Spouses: Meet Your New Mommy.